A spokesman for the retailer said Warby had stepped down from her role as chief executive of the brand this month “for family reasons” exactly a year after taking on the role. 

“Sarah Warby left Lovehoney in September 2020 for family reasons, having joined Lovehoney in September 2019,” he said. 

Warby joined the sextoy etailer in September 2019 as chief executive, having previously been marketing director for supermarket giant Sainsbury’s between 2012 and 2017 and Heineken UK before that from 2007 until 2011.