Lush is set to open a new Perfume Library concept store to highlight the health and beauty retailer’s extensive range of perfume and scents.
The Perfume Library on Beak Street, London, is Lush’s latest permanent concept store, home to an exclusive selection of fragrances from the retailer.
The store opens on August 1.
The space features 12 new perfumes exclusive to the location and a selection of books curated alongside the scents, which either inspire Lush’s perfumers or provide insight into all things scent-related.
Customers visiting the store will get access to a sit-down consultation with fragrance experts to add to their scent collection and be able to buy from the retailer’s collection of home fragrances and a limited amount of new body sprays.
Lush’s new space joins other fragrance retailers on Beak Street including Le Labo, Avestan, Byredo and Ffern.
Alina Gliwinska, an in-house perfumer at Lush, said: “I am so excited that we have this beautiful and very diverse collection of scents available for every visitor to explore alongside a personal consultation, inspiring books and more. I hope customers will go on a journey to find their unique perfume which will match their personality, evokes memories and ultimately has the potential to become their signature scent.”
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