Beauty Pie has opened its first ever standalone pop-up store in London’s Covent Garden.
The location, labelled as a “warehouse of dreams”, marks the first time the subscription beauty brand has offered its products in a standalone bricks-and-mortar venue, following an event in Harvey Nichols earlier this year.
Shoppers will be able to access Beauty Pie’s ranges straight from the warehouse shelves and learn more about how the brand works.
Customers can also get advice from “warehouse wonder” experts to help shape their new skincare or beauty routines.
Beauty Pie members will receive a discount as per their subscription, while non-members will be given the opportunity to sign up to receive up to 75% discounts on retail prices.
The pop-up store is running until July 10.
Founder and chief executive Marcia Kilgore, who launched the brand in 2016, will attend the pop-up for the first few days.
Kilgore created the brand as a one-stop shop for beauty and skincare, charging lower prices as it “cuts out the middleman” from the supplier to the shop floor.
- Marcia Kligore is one of the faces in this year’s new-look Retail 100 – recognising people champions, disruptors, sustainability activists and more
No comments yet