The Perfume Shop is opening two new “boutique” stores as consumer demand spikes for more niche luxury fragrances.
The new stores, located at Brent Cross and Lakeside shopping centres, will offer shoppers “high quality and niche perfumes within a more personalised and exclusive shopping experience”, according to the retailer.
The boutique stores are set to open this summer and will stock a range of high-end perfumes from fragrance houses including Maison Margiela, Maison Tahité, Moncler Les Sommets Collection and Tocca, among a host of luxury brands.
The Perfume Shop managing director Gill Smith said: “The launch of our two Boutique Stores marks a pivotal moment for The Perfume Shop. This concept is a bold step forward in our mission to bring the world of luxury and niche perfumes to a wider audience, while still delivering the expertise, accessibility, and service we’re known for.
“We know customers are increasingly looking for more personalised and premium scent experiences, and these new spaces allow them to truly explore and connect with perfume in a unique and elevated way. It’s an exciting evolution for our business and one that we’re proud to lead as we continue to grow and innovate.”
According to the retailer, the global niche luxury perfume market is set to grow from $1.77bn to $3.03bn by 2033. The trend for more unusual luxury fragrances has been propelled by social media, with more than 2 million posts on TikTok under the two tags #PerfumeTok and #FragranceTikTok alone.
No comments yet