The campaign is spread across six films and features celebrities, including presenters Alison Hammond and Lisa Snowdon, reality TV star Sophie Habboo and fashion designer Zandra Rhodes, taking customers on a journey through futuristic festive wonderlands.

The advert, which premiered on November 3, aims to ”immerse shoppers of all ages in the magic of the holiday season”.

Daniel Finley, chief executive at Debenhams, said: “Debenhams has long been recognised as the trusted go-to retailer that captures the hearts and imaginations of shoppers of all ages. 

“With our Wonderland is Waiting campaign, we aim to rekindle that emotional connection and invite customers to join us in celebrating the magical nature of the holiday season.

“The unique personalities of our celebrity ambassadors and partners are really brought to life in each of the films, as well as showcasing our unrivalled online shopping experience and extensive range of brands on offer.”