Jean-Jacques Van Oosten rejoined the retail group today from the Lego Group, where he was chief digital officer leading its digital ambition to make ecommerce the largest part of its business.

Van Oosten has formerly held positions at Tesco, Travis Perkins and Kingfisher – from 2005 to 2008 – where he was responsible for building technology, data, digital services and ecosystems.

The Belgian national – who speaks fluent English, French and German – will also be a member of the group executive team and will be based at Kingfisher’s head office in Paddington.