Like other loyalty card schemes, customers will receive money-off vouchers that can be redeemed in-store and online when they use the card to shop with.

The myLakeland club is free to join in-store or online and every purchase with the card will help generate money for the retailer’s chosen charities including Shelter and the Trussel Trust.

Lakeland has also teamed up with Hello Fresh, Naked Wines and Great British Cookery Schools to offer exclusive discounts to club members alongside invitations to special events and new product launches.