ProCook warns on profits as shoppers ‘tighten their belts’ amid cost-of-living crunch

ProCook Tottenham Court Rd

The kitchenware retailer said trading in the last two months “has been impacted by increasingly challenging market conditions, with customers affected by the well-documented exceptional pressures of discretionary spend”.

This, exacerbated by trading against “exceptionally strong comparatives” for the prior year, means that, although ProCook’s like-for-like sales are “significantly higher” than pre-Covid levels, they have decreased across all channels year on year.

 

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