Retail Week took to Twitter to discover which retailers are the best at building relationships with customers on the social platform.
Below is a ranking of the top 50 most-followed retailers on Twitter, put together in association with BirdSong Analytics.
BirdSong created the list by looking at the 50 largest retailers by UK retail revenue.
Read the Retail Week social media guide to find out how retailers are maximising the potential of Twitter and posting the type of content customers want at the right time.
| Retailer | Twitter Followers |
|---|---|
| H&M | 5,399,510 |
| Amazon | 1,148,825 |
| Topshop | 1,119,307 |
| Harrods | 471,808 |
| Marks & Spencer | 404,558 |
| Sainsbury’s | 352,791 |
| River Island | 320,998 |
| Asda | 315,074 |
| Tesco | 292,790 |
| Selfridges | 281,275 |
| New Look | 252,478 |
| House of Fraser | 226,441 |
| John Lewis | 219,126 |
| Game | 202,157 |
| Next | 166,962 |
| Aldi | 163,186 |
| Morrisons | 133,922 |
| Debenhams | 129,293 |
| Argos | 126,506 |
| Lidl | 121,758 |
| Superdrug | 97,651 |
| Topman | 96,538 |
| Dorothy Perkins | 89,251 |
| Primark | 88,516 |
| Miss Selfridge | 86,251 |
| Simply Be | 78,451 |
| Very.co.uk | 78,065 |
| JD Sports | 66,300 |
| Currys | 65,430 |
| Matalan | 50,890 |
| The Co-operative Group | 49,699 |
| The Carphone Warehouse | 45,019 |
| Poundland | 41,545 |
| Ocado | 39,918 |
| Pets at Home | 38,696 |
| Littlewoods | 37,837 |
| Halfords | 35,165 |
| B&M | 33,900 |
| WHSmith | 30,331 |
| Sports Direct | 29,906 |
| Iceland | 28,702 |
| TK Maxx | 28,306 |
| Wilko | 25,996 |
| Boots | 24,754 |
| Homebase | 24,642 |
| Wallis | 21,161 |
| BHS | 20,617 |
| Wickes | 18,274 |
| Evans | 17,548 |
| Dunelm | 16,930 |
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