Department store group House of Fraser has teamed up with NUS to offer a 10% student discount to Facebook users who ‘like’ the retailer.
Department store group House of Fraser has teamed up with the National Union of Students (NUS) to offer a 10% student discount to Facebook users who ‘like’ the retailer. Once Facebook users have done so they are required to enter some personal details and their unique NUS card number to receive a 10% discount code, redeemable on House of Fraser’s website.
Targeting students in this way is a good strategy for retailers that have an older core customer base. The campaign will bring in younger customers who may not have shopped with House of Fraser before and are increasingly price-conscious.
By running the campaign on Facebook House of Fraser ensures that it takes advantage of the viral nature of social media. Facebook users, once they have signed up for the code themselves, can share the offer with their friends, giving the brand greater exposure. The campaign will also provide the retailer with customer data that it can use for future campaigns.
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