Not the the prudish this, but this is one way to catch shoppers’ attention, male ones at least

Thanks to our good friend Tom Wyatt for tipping us off on this Danish advert for electrical retailer Fleggaard, which takes an alternative approach to getting shoppers interested in low-priced washing machines. Be warned before clicking on the link that it’s not for the prudish, but it is a genuine ad.

I can’t help but think in today’s cut-throat market, this might be a distinctive approach which would pay dividends for DSGi (which of course is big in the Nordics), Comet or Best Buy, although I fear that after seeing this a trip to a Fleggaard store itself might be something of a disappointment.