In pictures: Boux Avenue opens first London store

Owner and Dragon’s Den star Theo Paphitis was on hand to celebrate the brand’s arrival in the Capital and, at 2,700 sq ft, this is the second largest branch to date. Internally, little has altered since the first store welcomed shoppers in Lakeside a year ago, although the images on the iPad-style light boxes around the store are now more plentiful.

The store also benefits from being double-height. Plans are in place for the chain to have 18 outlets by November this year, with Bath and Bristol as the next planned openings.