In pictures: PayPal Etail Awards 2013 winners revealed

Appliances Online won the PayPal Overall Award for Excellence at the Retail Week and sister title Drapers event held at Old Billingsgate in London.

The electricals etailer also scooped the Shopow Best Use of Social Media and the Chase Paymentech Best Pure Play Etailer – Large awards.

Appliances Online chief executive John Roberts said: “Winning the hat-trick of awards last night at the prestigious PayPal E-tail Awards was fantastic.

“To win the Overall Award for Excellence was the crowning achievement. Excellence, happiness and a devotion to amazing customer service are why we exist. It is why we all skip into work every day and appliances are just our current way of enabling customers to try a better way to buy. To have that recognised independently at such a high profile level, whilst up against such strong competition, is truly inspirational and rewarding for everyone in the business.”

In a glittering ceremony hosted by comedian Adam Buxton, Argos scooped the award for Clipper Logistics Best Multichannel Retailer – Large with Tesco highly commended, while Childrensalon won the Success Digital Best Multichannel Retailer – Small with Mish highly commended.

Amazon won the consumer choice award, while John Lewis won the PayPal Best Mobile Optimised Site with Reiss highly commended. Morrisons won the Best Customer Service award with Schuh highly commended.

Meanwhile, Mothercare won the Best App category, Dune won the Best Re-design/ Re-launch award and Very won for Digital Marketing Campaign of the Year with Chocolate Clothing highly commended.

Topshop won the Torque Best Use of Innovation award and Loaf won the Best Pure Play Etailer – Small.