Lidl teams up with Nabtaaler Milchwerke to launch private-label lines

Discounter Lidl has teamed up with Bavarian dairy company Nabtaaler Milchwerke to launch Lidl’s first regional private-label lines. Lidl has been selling Bavarian long-life milk for some time in some regional divisions to support dairy farmers in the federal state. The discounter registered the trademark “Ein gutes Stück Heimat” - ...

 

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