While 20% of all retail spending in the UK is done online, for grocery that figure falls to less than 10%. FMCG is missing an opportunity to increase online sales – something which becomes even clearer when you look beyond the UK.

Globally, online FMCG continues to grow 10-times faster than the total FMCG category and one region leads the world – Asia.

Online accounted for 7.3% of Asian FMCG sales in 2017, versus 5.6% in western Europe and just 1.9% in the USA.