Pets at Home, PrettyLittleThing and Marks & Spencer Australia are just some of the retailers donating a proportion of sales or a lump sum to help support the efforts of those fighting the fires spreading across the country.

Pets at Home is donating £100,000 (AUS $190,000) to WWF through its VIP loyalty programme Lifelines, which allows customers to earn money for good causes when they purchase items in-store.

Fashion brand PrettyLittleThing has pledged £157,000 (AUS $300,000). The donation will be equally shared between Wires Wildlife Rescue, Red Cross Australia and the New South Wales Rural Fire Service.