All articles by Kate Doherty – Page 3
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AnalysisAnalysis: Stores at heart of the Entertainer's multichannel model
Toy specialist The Entertainer is on a mission to place stores at the centre of its multichannel plans, as it seeks to offer faster and more direct delivery options.
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AnalysisWebinar: Online customer reviews should be leveraged to boost bottom lines
Online customer reviews will become a currency if leveraged effectively, according to Retail Week’s and Trustpilot’s webinar.
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AnalysisCampaign of the week: Waitrose highlights its partnership business model
Waitrose’s advertising campaign is a combination of sentiment, atmosphere and a powerful message about its unique partnership model.
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AnalysisCampaign of the week: Asda go for tried-and-tested theme at Easter
The grocer hopes customers haven’t tired of ads featuring singing animals, as its Easter campaign focuses on the Beat Not Match policy.
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AnalysisCampaign of the week: 'Lidl Surprises' adverts aim to tickle the funny bone
Lidl’s Easter ‘Lidl Surprises’ campaign pivots on the premise of people being more astonished by Easter bargains than life-changing news.
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AnalysisVideo: Homebase – make your house your home adverts
The latest ads from Homebase have an upbeat vibe tapping into DIY optimism.
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AnalysisVideo: Specsavers' Film on Four idents
Specsavers’ ‘Should’ve’ campaign returns for Channel 4’s Film on Four
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AnalysisVideo: Sofaworks' Neal the Sloth appears for return of Gogglebox
Sofaworks’ exclusive deal with Channel 4 sees Neal the Sloth appearing in idents for Gogglebox.
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NewsRetail Week Live: Expand product choice but stay true to the brand, advise panel
Retail Week Live panel focuses in on choice and projecting a strong brand image as key to winning customers.
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NewsRetail Week Live: Wearables are coming as peripheries to existing devices, says Google MD
Google managing director Dan Cobley reveals what the future holds for wearable technology and the possibilities for retail.
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NewsRetail Week Live: House of Fraser boss on winning the multichannel battle
House of Fraser multichannel boss Andy Harding declares the importance of inventory visibility and transparency across stores.
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NewsRetail Week Live: The Store CEO outlines high street's interconnected future
The high street has a very different, highly interconnected future, says The Store CEO.
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NewsRetail Week Live: Twitter influences shopper decisions, says company's MD
56% of consumers are influenced by Twitter before they buy, claims Twitter managing director Bruce Daisley.
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NewsRetail Week Live: Digital-only brands are seeking a physical presence, says Blinkbox boss
High street stores will continue to play an important part in retail but a physical presence is increasingly being sought by pure-play retailers too according to Blinkbox chief operating officer Adrian Letts.
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AnalysisAnalysis: Technological innovation in the spotlight at Retail Week Live
Digital entrepreneur and Kiddicare founder Scott Weavers-Wright will be sharing his insight into whether UK retailers are taking digital development sufficiently seriously at Retail Week Live.
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AnalysisVideo: Three on to a viral winner with Sing it Kitty campaign
Those who have felt the ache of a dancing pony-shaped hole in their lives will be cheered by mobile phone specialist Three’s latest ad campaign
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AnalysisCampaign of the week: Gap uses famous faces for Lived-in ads
New is so passé if Gap’s global marketing campaign is anything to go by. Its Lived-In print campaign focuses on fabrics that look well-loved and much-worn.
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NewsFocus on getting the data fundamentals right, says Asda head of insight
Collecting data is crucial but using it to focus on the fundamentals is key to success, according to Asda head of insight and pricing Alex Chruszcz.
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