All Lidl articles – Page 34
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Opinion
Comment: How loyalty programmes are evolving to keep shoppers coming back
Traditional schemes may be under strain but loyalty programmes can still give retailers an advantage.
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OpinionBryan Roberts’ verdict: To win again Tesco must put shoppers before margin
Tesco would do very well to remember that market share should not be seen as an objective – it should be viewed as an outcome.
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OpinionComment: Tesco’s CEO must not lose focus on core business
Following Tesco’s accounting scandal chief executive Dave Lewis must not lose sight of the struggling retailer’s long-term strategy.
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NewsSupermarkets must communicate better with mums, finds Mumsnet study
Supermarkets need to improve their communication with mums in order to garner their loyalty, a study conducted by Mumsnet has found.
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NewsTesco has lowest customer satisfaction levels across grocery, says survey
Tesco’s UK brand is “tarnished” with customers dissatisfied with service at Britain’s largest grocer, a new survey showed.
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GalleryStore gallery: Are discounters gaining on supermarkets’ store design?
Discounters and supermarkets still have different approaches to store design, but North London stores show that this divide may be shifting.
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NewsSainsbury’s slashes Nectar reward points for customers
From next year Sainsbury’s is to halve the number of Nectar reward points it offers members of the loyalty scheme.
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AnalysisAnalysis: Primark, Aldi and others shake hands on new shed deals
Lack of quality warehousing space has slowed multichannel and supply chain progress, but many retailers have huge warehouse deals underway.
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AnalysisAnalysis: How Shoe Zone put its best foot forward in value retail
Value shoe retailer Shoe Zone’s tightly run, no-frills business model has attracted investors and price-savvy shoppers alike.
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OpinionComment: Discounter prices test loyalty to the big grocers
In light of Morrisons’ new loyalty card and Lidl’s ensuing tongue-in-cheek advert, are loyalty schemes still relevant for keeping customers?
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OpinionComment: Sainsbury’s 50p retail fail is a lesson for all retailers
Sainsbury’s 50p retail blunder is a reminder to all retailers about the importance of playing smart in the on-going price war.
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OpinionComment: Lidl's comedy marketing could cut through in a generic grocery sector
Creating a brand tone of voice is vital, especially during a supermarket price war and for a smaller retailer such as Lidl.
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NewsUPDATE: Retail Week quiz: So you think you know your supermarkets?
So you think you know your grocery stores? Try our quiz and see if you can guess which stores these pictures have been taken in.
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OpinionComment: Is store design coming to an end in a discount nation?
As market share continues to be snatched from the ‘big four’, does the success of discount food retail spell the end of store design, or is it something else?
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NewsLidl on comedy form again as it pokes fun at Morrisons' price match
Lidl has taken another tongue-in-cheek swipe at a rival, this time releasing an advert poking fun at Morrisons’ new price match scheme.
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OpinionComment: Morrisons' price match will make waves but it's no silver bullet
As with its online and convenience offer, the Bradford based grocer has launched into price matching and a points based loyalty programme much later than its main rivals
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NewsLidl pokes fun at Sainsbury's with own version of '50p challenge'
Lidl has poked fun at Sainsbury’s by launching its own version of the ‘50p challenge’ after Sainsbury’s was embarrassed after a poster designed for internal use went viral.
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NewsMorrisons to price match Aldi and Lidl in industry first
Morrisons has stepped up its fightback against the discounters with a “game-changing” price-matching scheme that compares prices with Aldi and Lidl.
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OpinionComment: Is Sainsbury’s succession a hospital pass or fantastic opportunity?
Although it looks as if Justin King left Mike Coupe in the lurch, hasn’t Sainsbury got a great opportunity to exploit the turmoil at Tesco?
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OpinionComment: Lidl has upped its marketing game as it focuses on quality
Lidl has launched a new campaign about quality as it continues to convince middle class shoppers it is a serious contender.