Footwear retailer Naked Wolfe has opened the doors to its new “luxurious shoe haven” in the form of its London flagship store on New Bond Street, marking its territory as the “go-to designer footwear destination”.

Naked Wolfe, which was founded in 2017, targets Gen Z shoppers across womenswear and menswear in its bid to provide consumers with “elevated and distinctly unique products”.

The fashion retailer says it has a focus on offering affordable luxury prices and high-quality footwear.

The new 7,000 sq ft store showcases the retailer’s “memorable and visually unique” shopping experience and offers an “extensive range” of its products across womenswear and menswear.

Naked Wolfe said the new store, which is split across two floors, is a “testament to the brand’s commitment to excellence and innovation”.

Shoppers can expect to see the brand’s logo on its walls and mirrors as well as “supersized sculptural renditions of some of its most recognisable shoes”.

The opening follows the closure of Naked Wolfe’s first store on New Bond Street, which it opened at the end of last year. It was reported that the retailer took the decision to close the store shortly after in a bid to locate larger premises. 

Naked Wolfe creative director and co-founder Bronte Mance said: “We are ecstatic to unveil our flagship experience store to our valued customers and the community.

“This space has been carefully designed to immerse visitors in an unforgettable experience, allowing them to engage with our brand on a whole new level of creativity and interactivity.

“Get ready to be amazed by larger-than-life props that bring the brand’s products and services to life, allowing customers to interact with them in ways they’ve never imagined.”

Topics