Kroger, the second largest grocer in the US, revealed last week that it is launching its own digital marketplace to beard ecommerce rival Amazon in its den. 

Kroger Ship will launch a marketplace this autumn, offering products from thousands of third-party sellers. The site is the result of a tie-up with French tech firm Mirakl, which already has partnerships with Gallic grocery giant Carrefour and Halfords in the UK.