Matthew Knight
OpinionOpinion: Why did Twitter bow out of its buy button?
Twitter has discontinued its Buy Now button – what went wrong and what does this mean for the future of social commerce?
OpinionOpinion: Pinterest promoted pins give retail insight into future purchases
Pinterest promoted pin ads have launched in the UK and could provide retailers with valuable insight into their customers’ future purchases.
OpinionComment: Facebook's 'Buy' button and what it means for retail
Facebook’s recent introduction of a ‘buy’ button, allowing users to buy advertised products without leaving the social network, is another step towards monetization of social networks.
OpinionComment: Imagine a world where nothing has a price tag
This world already exists in the high-priced, high-end markets: crazy 24 bedroom houses with their own cinemas, moats and swimming pools list ‘Price on Application’; fancy jewellery stores or performance motor cars choose not to be as vulgar as to talk about price, reminding shoppers of the saying ‘If you have to ask, you can’t afford it’.
OpinionComment: Looking for the right balance between intrusive and effective ads
Whilst I’m not necessarily representative of all men aged 18 to 35, if I stand in front of the Tesco OptimEyes screen and it displays an ad tailored to me in a petrol station, Mini Babybel and Costa might find a lot of its ad inventory being used.