More online retail – Page 165
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OpinionComment: Ikea’s augmented reality catalogue is a step in the right direction
Ikea has taken steps to improve its widely distributed homewares catalogue by including augmented reality.
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OpinionComment: Retailers hold the key to more meaningful marketing
In the traditional days of big marketing, billboards and television, information was a one-way street: messages were broadcast from brands to consumers.
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AnalysisAnalysis: Will Amazon really overtake Walmart?
It has certainly been a good decade for Amazon. But will it really become big enough to topple Walmart from its spot as the world’s biggest retailer by 2020, as former Asda chief executive Andy Bond claimed today?
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OpinionComment: Next shows the way with multichannel model
Raising profit forecasts is pretty rare in retail at the moment but that’s what fashion group Next did on Wednesday when it unveiled first-half sales.
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AnalysisAnalysis: JJB Sports in battle to avoid relegation
The sportswear retailer is in a parlous state with sales in decline, and it is in need of further refinancing.
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AnalysisSites: Rapha Vs Foyles
Jonathan Lewis, General manager of international markets at AdGent Digital, shares his view of good and bad websites.
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AnalysisRetail Week on the Road: Northwest
We visit Stockport, Northwich, Manchester and Liverpool.
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OpinionComment: Reducing store portfolio may challenge retailers
Many retailers have recognised the power of ecommerce to drive sales and offer a compelling and convenient way for their customers to shop.
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OpinionFree People use Instagram photos on product pages
US fashion brand Free People is using customers’ Instagram pictures to increase conversions on its product pages and engage fans on social media.
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OpinionComment: Customer experience is key to improving conversion
While it is tempting to exploit technological tools to improve the aesthetics of digital platforms, many retailers still fall down on features required to deliver ease of use.
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OpinionComment: Is using mobiles in stores showrooming?
Many retailers are concerned about shoppers using mobiles in their stores for ‘showrooming’. But, what do shoppers actually use mobiles for?
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OpinionComment: How can social media save the High Street?
All the indications are that, without urgent action, the UK High Street could turn into a boarded-up ghost-town.
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AnalysisAnalysis: What's the best route to international markets?
As trading conditions in the UK remain tough, retailers are looking overseas for growth. We look at the potential and pitfalls of the various routes to international markets.
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AnalysisCampaign of the week: Boots 17, Tonight We’re Going Out
Boots believes its sub-brands are so strong that it markets them separately.
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OpinionRetail Surgery: How can I maximise sales from mobile devices?
I am keen to use mobile as a sales channel, but how can I maximise its impact?
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Opinion
Customer focus: Will Dymott, head of e-commerce at Lyle & Scott
In the first of a series of interviews with leading retailers, we caught up with Will Dymott, head of e-commerce at Lyle & Scott, a men’s fashion brand with over 135 years of heritage and still at the forefront of fashion.
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AnalysisTechnology: The rise of interactive retailing
Retailers are increasingly enhancing the in-store experience through interactive technologies. Liz Morrell looks at what it takes to create a seamless customer journey.
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OpinionComment: Halfords gears up for the future
It is a cruel irony that the week that Bradley Wiggins became the first Brit to win the Tour de France, the boss of the biggest bike seller in the country was handed his P45.
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OpinionComment: Building brands in the digital retail era
The news that Ocado is planning a move into dedicated non-food sites for categories such as pets, baby, health and beauty and home and gardening got me thinking.
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OpinionSainsbury’s develops blind football simulator
Sainsbury’s has developed an online simulation of Paralympic sport Blind Football to coincide with the London 2012 Paralympic Games, which Sainsbury’s is sponsoring.