October’s tough trading conditions flattened Next’s sales, which struggled into positive territory by just 0.4 per cent in the 14 weeks to November 3.
The fashion retailer said that fragile consumer confidence contributed to “volatile” trading, despite a strong September. A broader product range helped sales at Next Directory rise 1.2 per cent for the period. However, Next Retail sales fell 2.9 per cent like for like at stores unaffected by openings.
Refitted stores performed 5 per cent ahead of the rest of the portfolio and Next is on target to have revamped 38 per cent of stores by the end of January.
Pali International said: “Next has a tremendous long-term growth record and is doing all the right things in terms of improving its stores, marketing and ranges.”
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