Nicola Smith
AnalysisAnalysis: Innovations disrupting retail supply chains
The supply chain sector is often a test-bed for innovation. Nicola Smith looks at how the sector is adapting and who the disruptors are.
AnalysisPersonalisation: Striking the right balance between innovative and invasive
Being able to offercustomers a personalised shopping experience without encroaching on their privacy remains a fine art.
AnalysisPersonalisation: Structure your business to power customer loyalty
Ever since Amazon pioneered personalisation – using data to recommend products to consumers – numerous retailers have followed suit.
AnalysisAnalysis: Turning virtual reality into a tangible retail tool
From tardis car showrooms to try before you fly holidays, augmented reality is making its presence felt in the retail industry.
AnalysisAnalysis: Are retailers unlocking millennials’ true potential?
Millennials make up 280 million of the world’s population and are predicted to have a global spending power of £8.9bn by 2020.