Sportswear giant Nike has revealed the new look for its store in Westfield London, following a major revamp.

As well as a remodelled interior, the store now has an enlarged number of digital elements to sit alongside its Nike iD Studio service (where shoppers can personalise their running shoes) with pride of place going to a touchscreen on each of the floors, that enables shoppers to find out more about the ranges.

The store represents the latest concept from Nike and it trades from two floors with menswear on ground and womenswear on the first floor. It reopened on Thursday. 

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