All Nike articles
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AnalysisWhat have retailers been saying about tariffs ahead of the golden quarter?
Retailers selling into the US are definitely feeling the effects, but some are being specific about what they think the impact might be
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NewsNike confirms release date for Skims activewear brand
Nike is set to debut its highly anticipated new women’s activewear brand in partnership with Kim Kardashian’s Skims this Friday (September 26).
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FeatureTrimming fat or cutting muscle? How retailers can preserve their brand story in an era of cost-cutting
In the early 1990s, as sky-high interest rates, falling house prices, and an overvalued exchange rate sent the economy into a tailspin, McDonald’s famously slashed its brand marketing budget in a bid to cut costs. Just as famously, it lived to regret that decision.
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NewsOliver Bonas to open its first ever outlet store
Oliver Bonas is opening its first outlet store at one of the UK’s most popular retail destinations.
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NewsNike sales continue to tumble as Trump tariffs take toll on costs
Sportswear giant Nike has reported falling sales for both the fourth quarter and full financal year as it braces for further cost rises thanks to the fallout of Trump’s tariffs.
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NewsTrump pushes EU trade talks deadline as 50% tariff threat looms
The President of the United States Donald Trump has pushed back the deadline for EU-US tariff negotiations to July 9, having previously threatened to slap 50% mark ups on all European goods on June 1.
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NewsNike slashes jobs in technology division
Sportswear giant Nike is laying off a number of employees, according to new reports.
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NewsJD Sports holds firm on outlook but warns of uncertainty over tariffs
JD Sports said it has started the year “in line with expectations” but warned that its guidance for the 2026 financial year excludes the pending impact of changes to tariffs amid a “volatile” trading environment.
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NewsShein takes the lead in the global apparel market for another year, says GlobalData
New analysis from GlobalData revealed that Shein has increased its market share forecast once again, as shoppers look for value amid challenging economic conditions.
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NewsFrasers enters new retail partnership to expand ‘ambitious international growth plans’
Frasers Group has entered a new strategic retail partnership to enhance and support its growth of Sports Direct in international markets.
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NewsNike is vowing to ‘return sport to the centre of everything we do’ as sales fall
Nike’s new boss has pledged to act fast to restore the trainer brand and retail giant’s fortunes as he reported a quarterly sales fall.
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VideoSports Direct launches Christmas advert celebrating new traditions with UK athletes
Sports Direct has launched its Christmas campaign called ‘New Traditions Start Here’, featuring some of the UK’s biggest athletes across various sports.
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NewsJD Sports boss says Nike’s troubles aren’t a cause for concern
As JD Sports posted an increase in sales and profit for the six months to August, one of its largest brand partners, Nike reported its biggest drop in sales since the pandemic. But chief executive Régis Schultz said Nike’s troubles have little to do with its performance as he maintains a positive outlook ahead of the golden quarter.
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Retail Navigator AnalysisNike (Financials)
Nike saw sales come under pressure in its latest financial year to 31 May 2024 (FY2023), up 0.3% to $51.4bn (£41.3bn) on a reported basis. Revenues in its fourth quarter fell 2% with sales across Nike Direct down 8%.
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NewsNike’s chief executive is to step down following tough period
The chief executive of sportswear giant and retailer Nike is to stand down next month and be replaced by a veteran of the business.
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AnalysisHarnessing the power of content: The strategies setting Elemis, Boots and Nike apart from the competition
This deep dive is the third in our ‘Consumer 2025 – from acquisition to advocacy’ series.
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NewsJD Sports has become Nike’s first global partner as it takes loyalty scheme to USA
JD Sports has extended its retail partnership with Nike’s loyalty scheme to the US, making it the sportswear giant’s first global partner for the popular rewards programme.
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Opinion‘Nike’s D2C woes highlight the perils of overlooking retailers and their strengths’
Cutting so many retailers out of the supply chain was a classic case of Nike cutting off its nose to spite its face, says George MacDonald
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Retail Navigator AnalysisNike (Strategy)
Disappointing sales and increased competition from the likes of Adidas, On and Hoka mean Nike has some catching up to do when it comes to product innovation and speed to market. New initiatives include its ‘Speed Lane’ - which covers its entire product creation process.
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NewsNike lowers guidance as it turns in flat sales performance
Nike has lowered its guidance for the upcoming financial year as it has reported a flat performance in sales.