Nike has just completed the refurbishment of the first floor of it’s Niketown London flagship, marking the halfway point in the refurbishment of this retail icon.

The ground floor, which was revealed earlier this year, is largely a multi-sports area. The first floor, is divided in two with one part being for running and associated merchandise, while the other is devoted to the beautiful game - football. There is also a suspended two-floor high glass cube in the middle of the shop where shoppers can create bespoke training shoes for themsleves.

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