Online supermarket Ocado last month hosted a series of interactive cooking demonstrations to showcase its products to customers and drive online engagement.
Online supermarket Ocado last month hosted a series of interactive cooking demonstrations to showcase its products to customers and drive online engagement.
The etailer has linked-up with premium recipe website Great British Chefs and food writer Matthew Fort who hosted the three sessions, each based around a classic British recipe. About 30 consumers were selected to take part live and “hang-out” with the chefs on Ocado’s Google+ page. Google’s “hang-out” technology allows video streaming and interaction between participants from several locations. Other customers could then watch the demonstrations live or on demand via the retailer’s YouTube page.
Using innovative technologies such as Google+ can help Ocado to reach a new audience. It also acts as a sales push; all the products used are available to order alongside the videos. Additionally, building a presence on social media will improve the retailer’s visibility among current customers’ social contacts.
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