The three biggest issues our customers and potential customers tell us every day that they face are:

The three biggest issues our customers and potential customers tell us every day that they face are: how to reduce item return rates that struggle to get below anywhere from 15% to 40%; how to increase online conversion rates that struggle to get above 3%; and how to find new sources of big data and derive business advantages from those statistics.

Fits.me has developed an effective solution to the “biggest challenge” facing online clothing retailers: the fact it is impossible for online shoppers to try on clothes before they buy. The Fits.me solution is a virtual fitting room, and we can demonstrate that it improves online sales conversions by up to 62% and reduces returns by up to 35%. In a sector in which fractions of a percent can mean millions of pounds added or subtracted from the top line, these are game-changing numbers. And let’s not forget the value of the big data: the anonymised measurements of hundreds of thousands of individuals can help retailers to determine not what sizes they are selling but what they could be selling.

We hope his supplement will arm you for months ahead with the arguments you need to take to your board; and we wonder, too, how much things will have moved on by this time next year?

  • Heikki Haldre, Founder and chief executive, Fits.me

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