The high street has experienced dwindling sales while ecommerce has picked up the pace and posted record figures year on year - and 13.4% growth is projected in the UK for 2013.

The high street has experienced dwindling sales while ecommerce has picked up the pace and posted record figures year on year - and 13.4% growth is projected in the UK for 2013.

The realisation for retailers should be that it’s not about making their channels do battle with each other, but defining how best to utilise the strengths of each channel to present a unified and harmonised brand experience while maximising revenues.

Retail Week explores the technology made available to retailers in order to provide consumer insight, predictive analytics and methods of leveraging social networks in order to drive ‘clicks to bricks’. The key factor is for retailers to assess how retail has changed over recent years, the direction it is heading in, and how to stay one step ahead of the market.

  • Matt Rhys-Davies, managing director, Shopow

 

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