Ennis, Wiggins and Farah – just three of the names that will enter sporting folklore after the stunning success of Great Britain’s first home Olympics since 1948.
Ennis, Wiggins and Farah – just three of the names that will enter sporting folklore after the stunning success of Great Britain’s first home Olympics since 1948. From the dazzling opening ceremony to the hundreds of thousands of supporters who have roared on the athletes, the Games have been a testament to the nation’s collective endeavour.
Tangible benefits for retailers are so far unclear, but there is little doubt that the celebrations have provided a welcome fillip to national morale, which may yet boost consumer confidence.
The outpouring of pride in the past two weeks is in stark contrast to the soul-searching that gripped the country 12 months ago when the riots ripped through high streets across the land. And while it may feel unseemly to strike a note of caution as medals continue to flow, many of the conditions that sparked chaos last year remain.
Quite rightly policing practices, which failed retailers dismally as looters took to the street, have improved. But fears remain that the underlying social problems could still cause further trouble. The goodwill generated in the last fortnight must not be used to bury this fact.
Retailers have reacted admirably in the last 12 months, refusing to play the role of victims and rebuilding high streets and communities. And as recent BRC figures show, the industry continues to create jobs under even the toughest circumstances.
Much has been made of the enduring legacy of these Olympics. Retailers now deserve to feel confident the authorities can tap into this momentum to ensure we never see the likes of last year’s scenes on our streets again.
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