Light is no longer just about the bulb or the fitting, it is so much more; light can affect our mood, enhance our surroundings and improve our well-being.
Light is no longer just about the bulb or the fitting, it is so much more; light can affect our mood, enhance our surroundings and improve our well-being. It is a vital part of enhancing lives - at home, at work, in shops and public places, as well as on the road.
The radical changes we are seeing in the retail environment brought about by the ecommerce revolution is presenting retailers with a new challenge. Customers no longer physically need to go to a store to shop. New sales channels are emerging such as click-and-collect and ‘social shopping’, which goes beyond point of purchase, offering new opportunities for retailers to connect and build loyalty with consumers.
Physical stores are striving to move beyond being just another high street shop to becoming a destination of choice offering something unique and inspirational - an enhanced customer experience. Philips recognises the changing dynamics in this environment. Using these insights, the solutions it has developed are designed to help retailers address the challenges, helping them transform their business and make the most of these emerging trends.
As a leading innovator in retail lighting solutions, LED can be a powerful tool. It allows lighting design to be far more creative in enhancing the shopping experience and can help reinforce the retailer’s brand identity. Moreover, LED is opening up a vast array of scene-setting possibilities and can help save energy, increase store revenue and reduce the environmental footprint.
- Paul Goodall, Commercial Director Retail, Philips Lighting
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