Mobile phone network Orange has revamped its store at the east end of Oxford Street to meet the needs of business customers. The shop will target small business users and store features include a private sign-up area and business advisers.
The shop’s location was chosen following research undertaken last year, which showed that the City of Westminster has more VAT-registered small businesses than anywhere else in the UK. Cosmetically, the store’s black fascia with its small Orange logo has much in common with the new look that Orange launched in Cardiff in early October. Plans are in place to refit two more stores with the new business format this year.

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