The retailer is also planning to increase its frontline colleagues’ hourly pay to match the real living wage.

For 12,000 colleagues, including in-store, call centre, supply chain and ShopLive workers, the hourly pay rate will increase from an average of £8.88 to £9.50, while those in London will see an added boost to £10.85 per hour.

The pay increase is set to take effect from October 2021 as a reward for all the hard work Dixons’ employees have done throughout the pandemic.