‘In what will likely be a negative campaign, retail must tell a positive story’

Radojev, Hugh

As visual metaphors go, the optics of the prime minister’s election launch yesterday were quite striking. On the steps of 10 Downing Street, the shoulders and lapels of his suit glistening with rain, his voice being drowned out by the dulcet tones of D:Ream’s Things Can Only Get Better, Rishi Sunak tried to deliver his opening salvo of the election campaign.

 

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