When John Edgar took the reins at Fenwick in April, in the midst of the UK’s first national lockdown, there was not much that was certain.

It was not clear when stores would reopen or how shoppers would feel about returning to them, and how online would fit in after its nascent ecommerce operation was shut down at the beginning of lockdown.

But one thing that was absolutely clear to Edgar, who has previously held executive roles at Harrods and Selfridges, was that Fenwick would be going big on Christmas.