We’ve gone to Iceland to meet its founder who, almost 50 years after launching the business, is still at the helm.

Sacked from Woolworths for setting up shop on his own, he went on to build Iceland over decades.

So how did he take the retailer from a single store to one with almost 900 branches nationwide?

How did he react when humiliatingly exiled from his beloved business?

How did he make his comeback?

How does he see the future of Iceland in the ferociously hard-fought world of food retail?

We hear all about the career of one of retail’s most colourful and determined characters: retail legend Malcolm Walker.

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