Lysa Hardy, Chief marketing officer at NBTY Europe, owner of Holland & Barrett, speaks to Retail Week about her life working in retail.
What was your first job in retailing?
I ran a market stall from the age of 14 to 18 selling shoes.
What is the trait you least like in yourself and why?
I always want to please. I wish I could care less what others think.
What’s the most satisfying part of your job?
Seeing people engage and be motivated, whether it’s an employee, a colleague or a customer.
Who have you learnt most from in your retail career?
I learn from everyone - either how to do things better or how not to do them. I adored working for Srini Gopalan at T-Mobile, Tom Alexander at EE and Rob Templeman and Chris Woodhouse at RAC - all geniuses.
Which retail company do you admire most and why?
I know it’s obvious, but John Lewis. I have always been a fan of its approach - it’s simple but effective.
What advice would you give someone starting out in retail?
Don’t over-complicate, keep the customer at the heart and be obsessive about numbers.
What job would you have done if you hadn’t become a retailer?
A chef - still hope to someday.
What keeps you awake at night?
My two year old. And a head full of ideas.
What’s your proudest achievement?
Having the bravery to do the T-mobile Dance campaign, and fighting to keep the idea pure.
What’s your favourite shop and why?
Eataly, an Italian deli/restaurant/grocery store/bar in Manhattan. It’s a riot of smell, sound, taste and fabulous food.
What was your last purchase?
Pink studded Converse boots.
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