Q&A: Very's brand ambassador Fearne Cotton

Tell me about your spring 2014 collection with Very.

There’s lots of colour and hopefully dresses for every girl. I try to bear in mind all my girlfriends when I’m designing as they’re different in their shapes, their sizes and how they like to put clothes together. You’ve got pieces that are maxi if you’re not keen on showing your legs. I don’t like showing my arms so there’s lots of long-sleeve dresses.

Who is the Fearne Cotton customer?

She’s a fun girl who likes experimenting with clothing and wants something she can wear in the day but then dress up at night. She’s looking for versatility and that’s something I bear in mind when I’m designing the collection.

You’ve recently launched a homewares collection with Very. Did you ever think you’d have your name on a sofa?

I didn’t. It’s been a whole new language for me to learn, a different experience. But it felt natural to me. I love decorating houses and home shopping so it was a fantasy project. On the design level we continued from the clothing to the homeware with luxurious prints like cherry blossom, peacocks and oriental designs, so it had some fluidity from collection to collection.

Will you extend the Fearne Cotton range wider than clothing and home?

Right now that feels like enough to be dealing with.

I want to do what I do well so I’ve got to put optimum energy into the designs.

You and Holly Willoughby have been with Very since its launch but this season is Holly’s last. Will it feel odd without her?

It will. We’ve had lots of fun together doing the big TV ads. We have such a giggle but I see her at [TV show] Celebrity Juice every week anyway so I won’t miss her too much.

Are you committed to staying with Very?

I couldn’t imagine life without it. It takes up about 80% of my life so I’d be lost and bored without it. I hope it carries on for a long time yet.