Discount fashion retailer Pep&Co is on the verge of opening its 100th location, boosted by its tie-up with Poundland.
The first tranche of 50 shop-in-shops will be opened by the end of May, with another 50 to follow by September.
An edited range of the fashion retailer’s products, which are priced between £1 and £15, will also be available across 577 of Poundland’s stores by the end of next month.
Managing director Adrian Mountford explained that, for the immediate future, the retailer is focusing opening its shop-in-shops.
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