First look: Inside active streetwear brand Red Run’s flagship store in Liverpool One

The 1,400 sq ft store on Manesty’s Lane houses the brand’s high-quality active streetwear collections.

Limited-edition Asics sneakers thanks to a brand partnership complete the head-to-toe style provision for customers in the North West and beyond.

With designs by Megan Kimmance, Red Run’s creative director and co-founder, the store uses sustainably sourced materials to reflect a contemporary industrial aesthetic.

The space will play host to exclusive in-store events as well as collaborative activations for the brand’s loyal customer base. 

Red Run was co-founded in 2020 by Kimmance, Joana Barbosa and Abby Adderley to fill the gap between activewear and trend-led fashion. 

The brand has retail partnerships with Harvey Nichols Manchester and Flannels Liverpool, and has hosted successful pop-ups in Leeds and Birmingham.

Rob Deacon, asset management director at Grosvenor, which owns Liverpool One, said: “Supporting independents and local businesses has always been a huge part of our strategy and Red Run is yet another trail-blazing local brand built from the fabric of Liverpool.

“With a dedication to sustainability and community and a loyal following set to bring visitors back time and time again, Red Run is an excellent addition to our diverse and curated selection of retailers. I’m looking forward to witnessing the brand continue to go from strength to strength.”

Kimmance said: “Red Run’s Liverpool One flagship will allow our existing consumers, as well as new ones, to fully experience the quality and intricacy of Red Run, and heighten our direct-to-consumer shopping experience via an immersive and inspiring space.”