I spend a lot of time thinking about how retailers are optimising their ever-increasing levels of mobile traffic and how best to create a great user experience on a mobile phone or tablet device.
I spend a lot of time thinking about how retailers are optimising their ever-increasing levels of mobile traffic and how best to create a great user experience on a mobile phone or tablet device.
So I’m delighted Retail Week has launched a mobile-optimised site.
The site, developed with mobile design agency SteelyEye, is available to all Retail Week subscribers who access articles via a mobile device. You simply log in as usual and after that you will be remembered. The site has been optimised to show a simplified navigation bar with key content, such as latest news, and topics including stores, city and multichannel.
The pages now load much faster and are ‘fluid’, so they can be read in landscape or portrait. The site also boasts an innovative nightmode feature, to reduce eye strain when reading in bed. (It swaps black and white text, the same as Kindle). The site works across iPhone, Android, BlackBerry and Nokia devices.
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