Rita Clifton
Rita Clifton CBE is a portfolio chair and non-executive director.
Opinion‘Nurturing a new kind of retail will keep the public and politicians on our side’
Retail needs to celebrate a more human way of doing business, writes Rita Clifton.
VideoRita Clifton: Why JLP and M&S hit the mark in festive ad battle
As John Lewis unveils its highly anticipated Christmas campaign, Brandcap co-founder and Asos non-executive director Rita Clifton joins Retail Week’s Grace Bowden to discuss the retailers that have pulled a Christmas cracker with their festive adverts.
OpinionWhat Apple tells us about the changing world of retail
Part of me loved contributing to the ‘30 years of Retail Week’ video recently.
OpinionOpinion: Has a culture of 'pop in' caused customers to opt out?
Rita Clifton explores how far a slow-changing attitude to the role of stores has damaged the sector
OpinionOpinion: CEOs are only human – and that's a good thing
Business leaders need to act human for the sake of ‘brand business’ – though it obviously depends on the human in question
OpinionOpinion: Stop talking disruption – do some disrupting
Why it’s bad news to talk disruption – and good news just to get on, really listen and do the things that your customers want you to do (even if they don’t know it yet).
OpinionDon’t let retail become the next ‘nasty’ industry
Business practices that don’t prioritise customer service can reflect on a whole sector. Retailers should be wary of repeating Ryanair’s mistakes.
OpinionOpinion: Finding your company's purpose in retail
It’s difficult to miss the extraordinary number of books, research studies and conference speeches about ‘Purpose’ over the last few years.
OpinionOpinion: How not to be the Uber of retail
A reputation can make or break a company, and recently Uber has become hoisted by its own petard thanks to its customer-focused business, while ignoring its employee-focused culture.
OpinionCan Tesco regain its dominance by emulating a Tory turnaround?
Much like the new Conservative majority government, Tesco may subvert expectations and re-establish its market authority.
AnalysisComment: Retailers need to stop behaving like retailers
As the world’s most successful brands are categorised into several retail categories, retailers must innovate their image to remain relevant.