Sarah Lambert
Sarah Lambert is commerce experience director at Accenture Song.
Opinion‘A new way to shop is integrating the best of physical and online worlds’
The arrival of ‘discovery commerce’ means what people love about going to the shops can be replicated online, believes Accenture Song’s Sarah Lambert
Opinion‘Retailers who miss the shift in customer interactions are likely to face an existential risk’
Shoppers are taking inspiration and guidance from a much wider range of sources than their preferred retailer, observes Accenture Song’s Sarah Lambert. That means retailers need to reach customers in new ways across new formats