In the online greetings card market, Moonpig.com has been leading the pack for nearly 10 years, having introduced personalisation very early on.
In the last few years other retailers have been playing catch up and trying to take market share, with Funkypigeon.com and Clintons launching similar, arguably less successful, personalisation services.
Now card and gift retailer Scribbler is getting in on the action with a revamped website and offering personalisation to customers.
The new website is beautifully laid out, highlighting Scribbler’s point of difference – design. Strong calls to action sit alongside a fun and quirky gallery of the product. The layout highlights both the range of cards and the services available.
Scribbler’s personalisation offering is comprehensive. Users can upload photos, edit the front of the card and write (or “scribble”) inside the card. They can then select to have the card sent directly to the recipient or to themselves.
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