Shirts retailer signs rugby captain

England rugby captain Martin Corry has teamed up with Swedish clothing retailer Eton to promote wrinkle-free clothing.

The family-run business has struck a one-year sponsorship deal in an attempt to raise its brand profile in the UK.

Eton also plans to open more shops in the UK. It owns stores in London, Denmark and Copenhagen and sells a range of shirts through stockists such as Harrods and Selfridges.

Eton UK brand manager Dene Myers said: 'We are absolutely thrilled to have forged a partnership with Martin. He is a high-profile sports personality that represents quality, reliability and determination - traits that are also associated with Eton shirts.'

Corry is leading England in the Six Nations tournament at present.