Jeremy Garner, Executive creative director at Weapon7, shares his view of good and bad websites.
Good site: PCWorld.co.uk
When there’s no time to get to a physical store, the PC World website offers customers a simple, quick and enjoyable alternative, with a wide range of products. During a recent purchase, I was impressed with not only the selection of products but also the details and images that accompany each item.
By hovering over items, visitors are provided with a ‘quick-look’ option, allowing them to take a closer view without having to leave the page.
Browsing the site is made easier with opportunities to refine your search, for instance by the battery life or processor size of a laptop.
Bad site: Comet.co.uk
In contrast, the Comet website could do with a revamp. Although the home page is bright and appealing, there is a lack of information with each product and the layout becomes slightly jumbled as you delve further into the site.
The drop-down menu at the head of the page is restricting and you can’t view all the product sections on the same page without scrolling down.
I found it increasingly frustrating that moving over certain parts of the site triggered pop-up boxes, such as recently viewed items. Although this is a useful feature, customers should be given an option to see it, rather than have it forced into their view.
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