Store gallery: Turkish retailer Ebebek has opened 'the UK’s largest one-stop baby and parent store'

The 20,451 sq ft store is located at Greenwich Peninsula Retail Park, its second UK store following its debut at Lakeside shopping centre in December.

Ebebek says the flagship is the “UK’s largest one-stop baby and parent destination”, featuring over 7,000 products across 11 categories such as maternity wear, pushchairs, car seats, nursery furniture, toys, feeding essentials, baby care products, branded goods and exclusive in-house collections.

Its team of experts dubbed “babyologists” are available in every Ebebek store. Staff are knowledgeable and trusted in sleep routines, baby play, breastfeeding, child development and more.

The new flagship will also host in-store midwife sessions to provide expert-led guidance for parents throughout their journey, as well as an indoor play area and family-friendly café.

The retailer plans to bring “innovation and community” to make sure each customer has the resources and support they need.

Ebebek entered the UK market in 2022 with an ecommerce site, and now offers free next-day delivery for shoppers. Its UK app also offers exclusive online discounts.

Ebebek chief executive Halil Erdogmus said: “We are thrilled to strengthen our presence in the UK and introduce our unique Babyology philosophy to British families with our physical stores. 

“The opening of our flagship store at Peninsula Retail Park, Greenwich, marks a significant milestone in our global expansion and reinforces our commitment to making parenthood simpler, more accessible, and more joyful.

“The UK market is vibrant and dynamic, and we are excited to bring our extensive product range, competitive pricing, expertise and customer-first approach to parents across the country. 

“We look forward to building strong relationships with both customers and industry partners as we expand further in the UK.”