At ChannelAdvisor we have a contest underway—predict the highest day of gross merchandise value (GMV) and get closest to the amount, and win a Macbook Air.
At ChannelAdvisor we have a contest underway—predict the highest day of gross merchandise value (GMV) and get closest to the amount, and win a Macbook Air. Needless to say, the stakes are high and several employees were recently thrown out of the running due to overestimating this week’s “Mega Monday.” In fact, ChannelAdvisor customers saw higher sales on Tuesday, November 30th than they did on Mega Monday. We predict this was possibly a result of the disruption of shoppers’ schedules due to the tube strikes as well as the massive snowfall—they couldn’t travel and were therefore doing more shopping online.
While Mega Monday was indeed a landmark day for online retail, we’re keeping our sights set (and our bets placed) on next Monday, the 13th of December, as the true Mega Monday. Last-minute shoppers placing orders before the Christmas shipping deadline are sure to create an influx of holiday sales.
As far as holiday trends go, Amazon is the stand-out winner so far this year, showing a steady ramp-up in sales starting in October and really hitting its stride in the last couple weeks. Paid search and comparison shopping engines have also seen substantial growth; not quite at Amazon’s exponential level, but compelling nonetheless. EBay is up as well; however, we predict it is rising with the tide, unlike Amazon which is clearly the place to go for Christmas gift shopping.
The chart below illustrates these trends on a daily and weekly basis.
Interestingly enough, Boxing Day last year was the highest traffic day online, according to Hitwise. So perhaps any employees that were plumping for December 26th will receive a belated Christmas present…
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