Adidas has achieved double-digit growth across all of its channels and markets in the first half of 2025.
The German sportswear brand also saw a revenue growth of 14%, with operating profit soaring 70% to €1.2bn (£1bn).
Footwear revenues grew 16% on a currency neutral basis, apparel sales grew 12% and accessories sales increased 8%.
The Adidas brand grew across all markets in the first six months of 2025, with Latin America seeing the largest increase at 25%. Europe, North America, Greater China and Japan/ South Korea increased 11%, 14%, 13% and 15% respectively.
In terms of outlook, Adidas said “external volatility and macroeconomic risks” such as US tariff uncertainty have been rising since it first issued a full-year outlook in March.
It expects to continue growing its market share with operating profit between €1.7bn (£1.47bn) and €1.8bn (£1.55bn) spurred on by a better product range, focus on local consumer preferences and imporved retailer relationships.
Adidas chief executive Bjørn Gulden said: “We have continuously grown double digits and we ended the first half year with growth of 14% for the Adidas brand.
“We still have a lot to improve and we are far away from having optimised our business model. We are convinced that being a global brand with a local mindset is the right strategy to be globally successful. Our vision is to hire, develop and retain the best people to run our business in the different markets, to be close to the consumer and the local culture, have the right products and the relevant marketing for each market. We have the ambition of becoming the leader in all markets except for North America, where we should first have the ambition to double our business.
“We will not be number one in all markets, but our local leaders should have that ambition and identify what is necessary in terms of products, marketing, organization and resources to achieve this. We in global management must then set the priorities and allocate the resources to the different markets accordingly. We feel the current global growth and the success in markets like Greater China, South Korea or Japan prove that our strategy works and that we are moving in the right direction!
“The year has started great for us and normally we would now be very bullish in our outlook for the full year. We feel the volatility and uncertainty in the world does not make this prudent. We still do not know what the final tariffs in the US will be. We have decided to stay with our initial outlook for the full year and a guidance for an operating profit of between €1.7bn and €1.8bn. We currently feel confident to deliver it, but of course this might change – also upwards should headwinds be less than we currently assume.”
No comments yet